According to the company, its passenger load factor in the month under review grew to 79.4 percent in July from 67.9 percent in the corresponding month of last year.

"Our increase in loads and share is the result of our new network, improved branding and product, and most importantly, our dynamic pricing and revenue management approach where we believe flying empty seats, which is the ultimate perishable commodity, is a waste especially for budget airlines," said Sanjiv Kapoor, chief operating officer (COO), SpiceJet.

As a matter of fact, no other Indian airline, except SpiceJet, saw a rise in market share in July.  SpiceJet’s share in the domestic traffic improved from 18.3 percent the preceding month.

Other Indian domestic airlines like GoAir and IndiGo both saw their first drop in shares this year.

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