Sources say that SRK’s decision to add the Thaliava-Lungi Dance as a tribute to South sensation Rajnikanth was to mainly attract Southern audiences. An insider said, “The idea was to attract more audience for his film with Deepika Padukone. But every time the song is played Vijay’s film gets promoted as it has the same title as that of the track. It might sound funny, but it’s not.”

Interestingly, this is not the first time SRK and Vijay - who was last seen in Rowdy Rathore - are clashing at the box-office in Chennai. They crossed each other’s path in 2011 too. “Back then, Shah Rukh was coming up with his superhero film RA.One and Vijay was promoting his action magnum opus Velayudham. In the end, the latter’s film scored with a home business of around Rs 175 crore,” adds the source. So who will win round two?


Latest news from Entertainment News Desk