An app called 'Stylinity' enables users scan the barcode on products they wear and helps them attach a shoppable link and product's description along with any photos they wish to share of themselves wearing the products.

If their friends want to buy the product, they do not have to go scout for it online as there is a direct link to it, a website reported.

Users earn reward points from the retailers that the app partners. These points are redeemable for cash or products.

"It is like an automated photo booth in the dressing room," Tadd Spering, the app's founder and CEO, was quoted as saying.

The app has partnerships with over 180 retailers and caters to women in the age group 18-34.

"Stylinity is different because a selfie is authentic, user-generated content. It doesn't repel customers and makes brands more real," Spering added.