Trade experts feel the movie, which features the superstar flex his muscles as a wrestler, will rock the box office with an opening day collection of close to Rs 40 crore and more during its five-day opening weekend.

Several theatres across the country are going "sold out" and are "houseful" - in tune with what the film fraternity had expected the scenario to be.

And that did not get altered with a change in the date of the Eid celebrations. Eid was earlier to be celebrated in India on Wednesday, but the holiday date was later shifted to Thursday.

"The opening (of 'Sultan') has been huge. I thought since Eid is on Thursday it will affect the collections, but the opening has been great. It was close to 90 percent occupancy on Day 1 and now I feel the film will collect close to Rs 40 crore on its opening day," Mumbai-based distributor Rajesh Thadani told media.

The collection of the Yash Raj Films production will undoubtedly be bigger on Thursday, Thadani added.

According to Kamal Gianchandani, CEO of PVR Pictures, the response to the movie has been on expected lines.

"The film has opened with unprecedented curiosity. The advance sales which were open on Sunday were indicating towards a strong start at the box office today.

That's exactly what has happened," Gianchandani said.

"'Sultan' is a huge blockbuster. The film will finish its run with a massive box office collection. The seat occupancy has been somewhere around 85 to 90 percent since (Wednesday) morning," he  said.

A major reason behind such massive opening of the film is not just Salman's huge fan following, but also the actor's Eid luck factor. All of Salman's films released on the auspicious occasion - 'Wanted', 'Dabangg', 'Bodyguard', 'Ek Tha Tiger', 'Kick' and 'Bajrangi Bhaijaan' - had raked in moolah upon their release.

Theatres are buzzing with activity courtesy 'Sultan', which is directed by Ali Abbas Zafar and also stars Anushka Sharma.

The movie features Salman as a rustic wrestler from Haryana who goes on to win medals for the country, but loses his way after that.

Salman's fans are going crazy in cinemas and they have been clapping and whistling throughout the film.

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