Designer Karl Lagerfeld says his new line of sunglasses help camouflage "ugly faces".

The Chanel designer is famed for wearing his trademark dark glasses at all times. He hopes to offer customers the same experience with his new range of frames, which he believes can make average looking people attractive.

The designer has released a teaser of his eyewear's upcoming ad campaign, featuring Dutch model Saskia de Brauw, renowned for her androgynous looks, and Spanish model Jon Kortajarena, reports

The video shows creative director Lagerfeld get behind camera to shoot the duo and offer a few pearls of wisdom about the benefits of sunglasses.

"They balance ugly faces and they make beautiful faces more beautiful,” he said.