“Beginning in 2015, we will integrate fitness functions into Swatch Touch,” Swatch Chief Executive Nick Hayek informed.

“It will remain a watch, but will have all today’s usual functions to monitor physical fitness,” he added.

Swatch has in past rejected partnerships over smartwatches and voiced concern about being reliant on software and applications from other companies.

Hayek said that the company would be using its own electronic components to ramp up the Swatch brand Touch.

Notably, the Swatch Touch model is a touch-screen wristwatch. It was launched in 2011 with functions like time, alarm, chronograph and date.

A spokeswoman for Swatch was not available for comment.