Android-forking is the process of breaking into two of the three layers of Android called the UI and the UX to personalise the experience of the stock Android OS.

"The new OS will offer more customisations to the user and will help Swipe build an ecosystem for itself in the already heated-up market. We at Swipe believe in innovating software and hardware at the same time to give an unique experience to the consumer," Shripal Gandhi, founder and chief executive officer of Swipe Technologies, said.

As a part of the OS, users will be able to access an exclusive OS-dedicated app store along with all the other Android apps.

The OS will come with a 100GB of free cloud storage space called Swipe Box and the user will also have the option of choosing a vendor like Dropbox and Google Drive.

Whereas the Elite phablet is expected to come with a 16GB ROM and a 2GB RAM.

Asked about the strategy of launching the phablet online, Gandhi said the company has seen most traction from semi-urban areas and 'online is the best strategy to go about it'.