At an event to announce ICC's partnership with MRF Tyres ahead of the World Twenty20 Championships in India between March and April, Tendulkar spoke about how the format has revolutionised the game.
"T20 has changed the dynamics of cricket, the way it is played. For example, nobody thought that batters could play reverse sweeps off fast bowlers to short third-man stands. It has changed cricket big time," Tendulkar said at the launch of the four-year partnership.
"Spectators also enjoy watching T20. I believe it is a lighter format for someone who is not familiar with the game. It is the right dosage of cricket and excitement. The matches are fought to the finish and the results are close. It throws up different intensity altogether for three hours at a
stretch," he added.
Tendulkar, who was one among the brand ambassadors of last year's ODI World Cup, said not having any such role for the upcoming T20 showpiece makes it easier for him to put on his cheering cap for India.


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