The new scheme will be launched on August 1 this year, the day 'World Breast Feeding Week'. “This year's theme for the seven-day breast feeding week is about the difficulties faced by working women in lactating their babies. Hence, I have ordered setting up separate rooms in bus terminals,” she said.

"This new scheme will be inaugurated on August 1, which is the world breast feeding week," the Chief Minister added. Jayalalithaa also said it was her wish that lactating mothers should be provided with all help. She cited initiatives in this regard by her regime such as the Mother's Milk Bank in the Institute of Child Health and Hospital for Children here. She also outlined several schemes for the welfare of the women launched by her government.

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