The launch of these new commercial vehicles marks Tata Motors' continued efforts towards changing the trucking landscape and rough roads in Kenya, the Mumbai-based firm said in a statement.

Commenting on the development, Tata Motors, Head– International Business, Commercial Vehicles Business Unit, RT Wasan said the launch of the Prima range in Kenya is an important milestone in Tata Motors' continued expansion in the Kenyan market and the East Africa region.
Tata Motors had introduced the Prima range in India in 2009. The company has also launched the range in various other global markets, including the UAE and Oman.