"We are training personnel of our dealers in attending to the needs of private car owners or prospective buyers. A sizeable investment has gone into upgrading the infrastructure at the dealers' premises and service centres to handle our new models," Girish Wagh, senior vice president of programme planning and project management, told reporters.

He was here to launch the company's new hatchback model 'Tiago', targeted at the personal user segment. Wagh agreed that a good number of Tata cars sold were in the taxi segment and the manner of handling the customers' needs in the segment was different compared with the personal user segment.

He stated the launch of 'Zest' and 'Bolt' models brought the company into focus vis-a-vis the personal user segment. Prior to this, the sales of petrol cars by the company was nil. Speaking about 'Tiago', he added the car is designed afresh and more models will be launched on the same platform.

Wagh said the company would launch two new models every year. However, Wagh declined to share targeted sales numbers for 'Tiago' though the mid-sized hatchback segment contributes nearly 40 percent of the total segment sales.