New Delhi: Leading in direct to home (DTH) services, top contender Tata Sky has launched its Video On Demand service (VOD) by which the subscribers can watch a film or a programme later without any recording.

Apart from the catch-up TV, the VOD service would also provide a VOD library of films and television programmes. The catch-up TV allows Tata Sky+ HD viewers to watch their already aired programme, without recording it. If the viewer has missed to record the programme, it can be downloaded from the Tata Sky server. At present, the catch up TV offers programmes of popular channels like Star Plus, Colours, Sab TV, NDTV, Sony Entertainment and Channel V.

Moreover, the VOD library provides a massive collection of about 500-1000 old and new movies of digital quality in various languages. The viewers can download from a wide variety of films ranging from Kishore Kumar, Rajesh Khanna, Amitabh Bachchan to Ranbir Kapoor, Hrithik Roshan and Aamir Khan.

The VOD service is available on Tata Sky + HD box which the subscriber is required to connect to his broadband connection by a cable.

Tata Sky Chief Marketing Officer Vikram Mehra said, “This service will revolutionise the TV viewing in India. A survey has revealed that the customers want to pay only for the viewed programmes but want extensive choices. Therefore, we have tried to fulfill their wish by this distinct technology.”

Initially, the catch-up TV and movie download facility will be provided free of cost, but some modest charges would be applicable on downloading after a few months.      

JPN/Bureau