Now, Tata Sky HD set top boxes will be available at the price of a standard definition (SD) set top box, the company said in a statement.
Commenting on the decision, Tata Sky, Chief Commercial Officer Vikram Mehra said, "Tata Sky has been a strong believer in the potential of the HD segment in India and has played a pioneering role in growing it. Equating the price of the HD box to an SD box will further accelerate the adoption of HD service."


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