The concept was jointly designed and developed by the Fusion Automotive and Tata Motors, with the design team headed up by Walkinshaw Automotive Chief designer Julian Quincey.

Tuff Truck is powered by a 2.2-liter turbodiesel engine that sends 148 PS of max power to all four wheels through a five-speed manual transmission. Based on the Xenon Dual Cab and finished in a sating grey colour, the Tuff Truck Concept features an aggressive front bumper with LED daytime running lights, 20-inch alloy wheels wrapped in off-road tyres, a winch and tow hooks.

The standard Tata Xenon, which goes on sale in October 2013, will feature driver and front passenger airbags as well as bluetooth and USB connectivity.