The package also offers free insurance worth Rs. 33,000, an exchange bonus of Rs. 30,000 and other benefits to the tune of Rs. 68,000. The Tata Zest  Sportz Edition kit comes with red skirts; with red bumper cladding and side cladding, ORVMs with red caps, rain visors, blacked out roof, etc. The interior gets new upholstery. The alloy wheels mentioned in the advertisement are made available only in the top-spec trims, besides features as the projector headlamps, LED Daytime Running Lights and Harman Infotainment system.

With no mechanical changes, the Sportz Edition gets powered by the usual 1.2-litre, 4-cylinder, turbocharged Revotron petrol motor that makes 88 bhp of power and 140 Nm of torque. The diesel motor, on the other hand, is the 1.3-litre, Fiat-sourced Quadrajet engine that is offered in two states of tune—73 bhp and 190 Nm trim and 88 bhp and 200 Nm. The latter tuned engine gets mated to a 5-speed AMT gearbox, while both the engines get mated to a 5-speed manual unit as standard.

Though selling 1500-2000 units per month on average and clocking a milestone of 50,000 units, the Zest hasn’t performed quite like its rivals the Maruti Suzuki Swift DZire, Hyundai Xcent, Honda Amaze, etc. In fact, the sales have been average unlike with the Tiago, while it has recently been declining as well with the Zest.

Besides the Sportz Edition, launched to grab eyeballs, the Zest has also availed huge discounts like the Bolt did. Volkswagen Ameo will also up the ante by launching a DSG (Direct-Shift Gearbox) trim during the festive season. So, the Zest is likely to face quite a lot of challenges in the future in its segment.