"We see a major, major business opportunity here...In 2016, we intend to bring our speciality tea brand Teavana here, which we acquired in the US two years ago," Howard Schultz, Chairman and Chief Executive of Starbucks, said here in an interaction with media.

The interaction was also attended by senior executives of Tata Sons with whom the American company has an equal joint venture under the name Tata-Stabucks.

Admitting that Starbucks has not been a research-driven organisation so far, but better at collecting consumer data, he said: "Success in a business has to be earned, and reputation is everything."

Globally, Starbucks is also building a significant presence in the consumer packaged goods segment where it sees a bright opportunity, Schultz said.

Speaking about the company's culture, he said Starbucks is very employee-centric, and the key to reducing attrition levels at stores is to invest in them ahead of the growth and profit curve.

Starbucks operates here under a 50:50 joint venture with Tata Global Beverages and runs 75 outlets across seven cities under the label of Tata-Starbucks since October 2012.

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