Bangkok: In a bid to break the Guinness World Record in largest ever simultaneous massage, over 1,600 Thais gathered in four cities on Friday.

The organisers intended to draw at least 840 pairs of participants thus beating the current world record of 232 pairs massaging en masse which was set in Australia in 2009.

The massaging will take place at four locations -- in Chiang Mai, Ubon Ratchathani, Surat Thani and Phuket.

The project is aimed at promoting Thai massage to the world and health tourism in Thailand.