In keeping with the traditional manner of welcoming a new release in Tamil Nadu, the fans poured milk on huge cut outs of the actor, garlanded his posters and banners and danced to the beats of folk music. Sources close to the film unit said the movie was released in around 600 theatres.
The August 9 release was affected due to "some threats" as Vijay himself put it.

Directed by A L Vijay, the film unit had removed the tag line 'Time to Lead' from all publicity material and promotional content following a 'request' from Vendhar Movies, distributors for the film.
The film's release had been stalled in the backdrop of bomb threats from a little known outfit opposed to 'Vendhar Movies, 'putting a question mark over the fate of the multi-crore venture, which also stars veteran actor Sathyaraj besides Amala Paul as the leading lady.
 Vijay had thanked Chief Minister Jayalalithaa for intervening in the issue. "Due to some threats to theatres, 'Thalaiva' could not be screened as scheduled on August 9. This has disturbed me, producer, distributors, theatre owners and fans. The Chief Minister has intervened and acted in a manner, in a befitting reply to the articles which appeared in the media," he had said on Monday.


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