With holidays featuring high on the Indian digital native wish-list, Thomas Cook India sees strong value in harnessing this powerfully emerging 'm-Holiday market', the statement said.

Given Boston Consulting Group's data, that in addition to booking, 95 percent of Indians use digital resources equally to search/plan trips and share experiences, Thomas Cook's holiday app has been designed to delight both m-searchers and m-bookers, according to the company.  

The app offers special tools like 'Experiential Search', a unique 'Wish-List' to share with friends or book later. In addition to its range of international and domestic holidays across price points, the company also offers a special 'Deal Section' through the new app.

"With India's mobile commerce market expected to grow exponentially by 850 percent to USD 19 billion by 2019, and with Cisco projecting a near five-fold jump in India's smartphone users, to 651 million by 2019, this translates to a powerful yet under-leveraged market for holidays," said Amit Madhan, chief operating officer-IT & E services, Thomas Cook (India) Ltd.

He added that the launch of Thomas Cook holiday app has been timed perfectly to harness this potential.