The alliance marks Tiger's foray into the world of endorsement. The actor will feature in the new brand campaign, which will go live online and on television soon.   

"I enjoy staying up-to-date with latest trends, yet maintain my own distinctive style: To me dressing is about expressing my individuality. This is my first endorsement and I am excited to be associated with a youth brand like American Swan," said the 'Heropanti' star in a statement.

With the alliance, the brand is hoping to strengthen its appeal with the young male audience.

"Tiger has a youthful zeal and a flamboyance, which will distinctly bring forth AS ORIGINAL's youth-centric appeal. We believe he will be a great fit with our brand," said Anurag Rajpal, CEO, American Swan.

The collection will be launched on the brand's e-commerce portal,, with price ranging from Rs 399 to Rs 1499.

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