Sure, it can do many useful, even delightful things, such as showing us incoming texts and email, tracking our heart rate during exercise or letting us send digital doodles to friends. But is that enough to spend $350 (roughly Rs. 22,250) or more, especially when it requires wearing a watch again? After all, smartphones have negated the need for watches to tell time.

Early Apple Watch owners seem generally happy with it, but Apple's bigger worry should be those on the sidelines - even hardcore Apple fans, not to mention the rest of us - who are waiting to take the plunge. Apple hasn't released sales figures, but its quarterly financial report Tuesday suggests that they were lower than many Wall Street analysts expected, even though they exceeded Apple's internal projections.

Some people are waiting for early kinks to be worked out and others, for an "aha moment."

"It's been cast as a want, not a need," said Matt Quick, a Topeka, Kansas, engineer and Apple fan who is holding off on getting one.

"I'm kind of waiting to see what next year's model will bring," he said.

Patrick Clayton, who has had Mac computers all his life and owns an iPhone and several iPads, returned his Apple Watch after three weeks. The last straw? It nagged the physically active New Yorker to stand up during a six-hour flight.

"Apple is famous for telling us what we need before we need them," Clayton said. "I thought this would be the case with the watch. But it (just) added something to my life that I didn't need added."

That's not to say the Apple Watch is a bomb. Most analysts and tech reviewers, including The Associated Press, see promise, especially compared with rival smartwatches from Samsung and others. Wristly, a research company created to study the watch, found that early buyers are overwhelmingly satisfied, more so than with the original iPad and iPhone.

And of the more than a dozen early Apple Watch owners interviewed by the AP by phone, email or in person, most of them love their watch. After all, early adopters of new technologies tend to understand that what they're getting isn't perfect.

But even so, there's a long wish list, including smarter apps. Apple is already addressing some of this with a software update this fall. Falkenstein would also like to see the battery life improve from the 18 hours that's currently promised.