Juxt is launched in collaboration with global technology giant HP, and Titan will sell the smartwatch in the international markets through HP's distribution network.

"We are selling Juxt in the US, the UK and Canada through HP's distribution network, and in the next one year we will launch it in five or six more countries outside India," Bhaskar Bhat, managing director of Titan Company said here.

The growth in the watches category across players has been challenging, he said, and with the launch of the new brand, Titan hopes to bring new customers into the fold.

"This will help watches get back on wrists, and smartwatches will give a fillip to the watch business," he said.

While the business model of Titan is not based on international forays, Bhat said that the initiative to sell it in international markets will bring good business for the company.

The watch is available for prebooking on the company's e-commerce website, and on Myntra.

It will also be available across select World of Titan, Helios and large format stores, the company said. The watches will be priced between Rs 15,995 and Rs 19,995.