"This was not a pre-planned launch. Ranbir is in Sri Lanka and that is why he is not here," Kashyap told reporters at the launch. "We are roughly two months before the release of the film. This was a part of the promotion cycle. We begin our promotion campaign from tomorrow," he said.

In Besharam, set to release on October 2, Ranbir will be seen as a middle-class boy, sans glamour. "He is not anti hero here. He is the hero amongst the masses and a hero with whom everyone will relate to. I am not trying to propagate any social message through my film. He is here to entertain everyone, even a poor man, who is not educated," he said.

Talking about the title Besharam, he said that the idea is to dispel negativity attached to the word. "When I was making 'Dabangg' as well, people used to ask me that why I am naming my film 'Dabangg' as it is a negative word. Even 'Besharam' is a villainous word. I want to tell people the right meaning of the word. I want to show that 'Besharam' can be positive. This will be the quality of my hero. He is a poor guy but has a nice heart," he said.

In Besharam, Ranbir will be seen sharing the screen space with his parents Rishi and Neetu Kapoor. This is for the first time that the three will be seen together on-screen. The film is also introducing new entrant Pallavi Sharda.


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