Basically, your arm essentially becomes a fully interactive display - swipeable, touch-sensitive and full-colour - that allows you to make or receive phone calls and read and send emails, the Entrepreneur reported.

The promo video explains that the device uses an embedded system that includes a microprocessor, a memory card, a micro USB port, a small battery, a Bluetooth chip, a wi-fi chip as well as a LED light.

The memory card comes in either 16 GB or 32 GB format and with 10 different colours. A beta version of the free app is available on Google Play. The Cicret development team is currently seeking to raise USD1 million to get its project off the ground.