Sony MAX has come up with a campaign line "Yaha badtameezi nahi chalegi, badtameezi chalegi toh sirf MAX par" to promote its latest offering "Yeh Jawaani Hai Deewani", which the channel aired on Sunday. (Agencies)
Small screen celebrities like Sangeeta Ghosh and Ruslaan Mumtaz have shared their "badtameez dil" moments. Here's what they have to say:
Sangeeta Ghosh (Saachi in "Kehta Hai Dil...Jee Le Zara"): "My most special 'badtameez dil' moment was when I cooked for my husband for the very first time. I was planning to prepare kheer (rice pudding) for him. It was my very first cooking endeavour. I decorated the kheer and kept it in the refrigerator. When it was time to be served, I realised it had turned into a solid form like a kulfi. But, to my surprise my husband relished the dish and also praised me for it."
Ruslaan Mumtaz (DV from "...Jee Le Zara"): "Once I had invited my girlfriend home saying I'm having a house party. The truth was I was home alone and there wasn't any party. Initially, when she realised about the prank she was a bit hesitant, but I was quick enough to organise a karaoke session and surprised her. I sang songs for her all night and we had a lovely time. That was the most special 'badtameez dil' moment of my life."
Aishwarya Sakhuja (Shikha Gupta from "Mein Na Bhoolungi"): "My first 'badtameez dil' moment was when as a model I planned to save money for my first fixed deposit account. I had promised my dad that I would invest that money and after achieving the target I ended up blowing all of it on my first Prada handbag."
Jaaved Jaaferi (judge of "Boogie Woogie"): "When my wife was nine months pregnant, I took her with me on my back for a walk on the Carter Road in the rains. It was a 'badtameez dil' moment for me, my wife and also for my kid."
Ravi Behl (judge of "Boogie Woogie"): "The 'badtameez dil' moment I had was on Valentine's Day when my girlfriend was expecting gifts and I didn't give her anything. When the clock struck 12, I landed at her place and gave her loads of gifts and said that I do not need a Valentine's Day to show my love for you."
Naved Jafri ("Boogie Woogie" judge): "I had a very unique and special 'badtameez dil' moment during my childhood. It was for my mother. I had bought roses for my mother for 10 paise when I had no pocket money. In fact, I have never done anything for my girlfriend in 'badtameez dil' style."
Sony MAX has come up with a campaign line "Yaha badtameezi nahi chalegi, badtameezi chalegi toh sirf MAX par" to promote its latest offering "Yeh Jawaani Hai Deewani", which the channel aired on Sunday.