Currently, the Company ranks fourth and is behind Hero MotoCorp, Honda Motorcycles and Scooter India and Bajaj Auto.

Sources revealed that the company would launch a new scooter named Zest along with refurbished versions of Apache and Victor motorcycles by the end of the 2014-15 fiscal year, thereby increasing sales and reaching the third position in India.

Venu Srinivasan, the Managing Director and Chairman of TVS Motor Company said, "The company would look to regain its third position in the two-wheeler market backed by new launches...the company intends to launch scooter Zest and bikes Victor and Apache before the end of this fiscal."

He further said that the performances of TVS Jupiter and Star City led the firm to change the launch of Zest and Victor models but the plan of introducing a new vehicle every three or four months is still active and will be put to action.

Incredibly, TVS has registered an excellent growth rate of 34.82 percent in sales of motorcycles and scooters in the fiscal year up till the month of July.