The study led by digital marketing agency Stone Temple Consulting from Framington, Massachusetts, found that using images, hashtags and links in a tweet had an even greater impact on engaging other users than it was thought.

Tweets with media were re-tweeted 68 percent of the time compared to 30 percent of text-only tweets.

Also, 74 percent of tweets with media were favourited while for text-only tweets the figure was 38 percent.

Tweets with hashtags got re-tweeted by 49 percent of the time, while 32 percent was the figure for those without the hashtags.

Embedding a link in tweets was found to have an impact too - there was a 10 percent hike in chances of being re-tweeted, up from 33 percent of tweets without links.