The new chat feature allow users to send direct messages to as many as 20 people at a time. Meanwhile the video sharing feature let the users to share videos upto 30-seconds.

Twitter has also customized smartphone app to allow people to easily capture, edit and share videos.

"Private conversations on Twitter are a great complement to the largely public experience on the platform," product director Jinen Kamdar, whose handle is @jinen, said in an online post.

"The group function lets you start conversations with any of your followers and they don't all need to follow one another in order to chat," he said.

"In just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app," Kamdar said.

As Twitter in India clocks a double digit growth rate, the micro-blogging site accounts for only 17 percent of the total social network users in one of the world's largest Internet market.
     
According to a report by market research firm eMarketer, Japan will boast of the largest Twitter population in Asia Pacific at 26 million followed by India at 22.2 million users.
     
Last year, the research firm had forecast that India will have 18.1 million Twitter users by 2014.
     
In India, growth this year (2015) is expected to be more than twice as fast at 30.4 per cent. While it shows signs of slowing, it will still climb by 16.5 percent in 2018, the report said.