JJ Hirschle, who directed media and entertainment advertising at Google, will be responsible for the team selling advertising products to retail companies, the agency said, citing Will Stickney, a spokesman for Twitter.

Hirschle is to start on October 28, the same day Twitter is expected to kick off its investor roadshow, where it will pitch its offering to Wall Street, before shares start trading in mid-November.

Since Twitter was spun out of a struggling San Francisco startup in 2006, it has grown to about 2,300 employees as of September.

Twitter could not immediately be reached for comment outside of regular US business hours.


Latest News  from Business News Desk