The feature was previously available only for advertisers and verified users. It is an analytics dashboard that lets users see how much mileage their tweets are receiving, Techcrunch reported.

The idea is for users to get an idea of how many people are viewing their tweets. "Absolutely thrilled to open up access to to everyone," read the tweet by Twitter engineer, Ian Chan.

Twitter unveils new advertising program

Twitter had earlier unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.

The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.
"By using Promoted Video, it's easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content," product manager David Regan had said in a blog post.
Regan said test launch came "after months of experiments and feedback from users and brands."
Regan said that to make it easier for advertisers, Twitter will offer a "cost per view" model.

Twitter accounted for 0.5 percent of global digital ad revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8 per cent this year, as digital ad spending grows to USD 140.15 billion.
Twitter said last month that the number of monthly active users of the platform has hit 271 million, up 24 percent when compared with the same period a year earlier.