"We're starting to experiment with a small number of products and places," Twitter product manager Amaryllis Fox said in an official blog post.

"As we test, within your timeline you may see pages and collections of pages that are shared by influencers and brands," Fox said.

The move will expand the platform beyond tweets to pages with product information and in some cases "buy" buttons.

The revamp also allows for designated "curators" to connect with users in a manner beyond the 140-character tweet.

"We've invited a group of curators to share collections of some of their favorite places and things," Fox said.

"You'll be able to browse rich collections from influencers you care about and get more information about the products or places you find interesting," he said.