The new advertisement spots, "Child" and "Dhuan" (smoke), warn of the deleterious effect smoking has on health, and the destruction second-hand smoke can cause, besides also listing the penalties that those violating the law against public smoking can face. The spots have been developed by the World Lung Foundation (WLF).

October 2 also marks five years of the implementation of smoke-free laws in India.

The launch of these two spots will reinforce the government's emphasis on the issue of second-hand smoke and the implementation of smoke-free policies in India, an official release here said on Monday.

The new spots will replace the earlier advertisements "Mukesh" and "Sponge" depicting the harm that smokeless and smoked forms of tobacco can do.

The anti-tobacco health spots and disclaimers are being provided by the health ministry as per the "Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act (COTPA)" rules.

Globally, approximately six million people die each year of diseases caused by tobacco consumption.


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