New Delhi: Telenor’s India unit Uninor is exploring novel ways to reach the masses. In an attempt to grab a pie in the overcrowded telecom market, Uninor has started using milkmen, newspaper delivery boys and auto-rickshaw drivers to introduce door-step delivery of its SIM cards and recharge vouchers.

Uninor's Chief Executive Officer Yogesh Malik, while talking about the initiative said that the company’s door-to-door delivery has kick started in Pune as pilot project. “Initially, under the experimental project, company has roped in 10 auto rickshaws, but the number will soon be increased to 40 auto rickshaw drivers to deliver the items to customers in the city,” he said.  

The auto drivers will be able to earn Rs 2500 monthly with about 50-60 transactions in a month. Malik also said that company has set a target of launching 1,000 auto recharge vehicles in other cities of Maharashtra over the next six months. “The initiative to reach directly to the public will be extended to other states also,” he maintained.

The telecom operator has also roped in milkmen and newspaper vendors for the service under pilot project. “The company aims to become India’s fourth largest operator. And we are hopeful to achieve this target,” Malik said.
Telenor's India unit, which operates under the brand name Uninor, had last year won spectrum to offer mobile phone services in six of the 22 telecom services areas for Rs 4,018 crore after its license was cancelled by the Supreme Court.


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