"Diageo won't shy away from exiting the mass-end brands (of United Spirits) that do not make money," the report quoted Diageo's Gilbert Ghostine as saying at an investor conference in London on Monday.

"Several brands (of the Indian firm) would require a lot of brand investment and the company's margin improvement would take a lot of time to materialise," the newspaper also quoted Ghostine as saying.

Diageo took over United Spirits earlier in 2013.

(Agencies)

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