Urging communities to take efforts towards encouraging people who defecate in the open to change their habits, he said the campaign was in a "mission mode" and the government was working towards achieving the target of constructing 11.11 crore toilets before the deadline of October 2, 2019.

"Our physical target is to build 11.11 crore toilets, which we may achieve before 2019 . Complete success of the campaign lies in whether toilets are used or not. It will be our effort to see to that"These efforts though will bear fruit only when social communities take part in it because only they can see at ground-level if the toilets are being used or not," the Union Rural Development, Drinking Water and Sanitation Minister said at a conference organised by ASSOCHAM here.

He suggested organisations volunteering for the campaign to figure out ways to encourage people to use toilets and convince them to do so for a certain period so that it becomes a habit and subsequently, part of their lifestyle.
Singh urged stakeholders present during the conference to produce a success story of the campaign to see that Prime Minister Narendra Modi's call for Clean India "does not remain only a call".