Our analysis shows that people collectively access information from a significantly narrower range of sources on social media compared to search engines,' said lead author of the study Dimitar Nikolov from Indiana University in the US. These findings provide the first large-scale empirical comparison between the diversity of information sources reached through different types of online activity,' Nikolov noted.

A lower score indicated users' Web traffic concentrated on fewer sites; a higher score indicated traffic scattered across more sites. Overall, the analysis found that people who accessed news on social media scored significantly lower in terms of the diversity of their information sources than users who accessed current information using search engines.

The results show the rise of a 'collective social bubble' where news is shared within communities of like-minded individuals, Nikolov said. He added that people who adopt this behavior as a coping mechanism for 'information overload' may not even be aware they're filtering their access to information by using social media platforms, such as Facebook, where the majority of news stories originate from friends' postings.