The company, which had a market share of 10 percent in the air conditioner segment last year, today introduced eight split AC models under the 'Aryabot' range priced between Rs 34,000-Rs 39,000.

"We had a market share of 10 percent last year and this year we aim to garner around 15 percent market share in the segment," Videocon Air Conditioner Division COO Sanjiv Bakshi told reporters here.

The domestic air conditioner market stood at 40 lakh units last year.

In order to achieve the market share target for the year, the company aims to enhance its sales penetration in the country.

"We are looking to enhance our sales of points across the country. We plan to take the number of sales outlets to 9,000 from current 7,000. It will help us in getting additional 5 percent market share," Bakshi said. The company aims to sell a total of six lakh ACs this year, he added.

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