The smartphone, backed by a powerful 1.2 GHz Quadore processor coupled with 1-GB RAM, will run on Android KitKat. It comes with an internal memory of eight GB which can be expanded up to 32 GB.

The phone is supported by a 2,000-mAH battery and features an 8-mega pixel rear and a 5-mega pixel front camera.

"With the ongoing trend of on-the-go connectivity and affordability , consumers prefer devices which can complete their daily tasks with much ease. Targeting these consumers we have launched Z51 Nova+ that offers affordability and stylishness along with a smooth, faster and an elevated user experience," Jerold Pereira, CEO of Videocon mobile phones, said.

"By launching such devices, we aim to bring top smartphone features at a highly-affordable pricing and cater to the demand of new-age smartphone users  across the country," he said.