New Delhi, (Agencies): Cellular service provider Vodafone Essar on Thursday confirmed its ties with the official broadcaster of the upcoming cricket World Cup ESPN Star Sports (ESS) for live streaming of the matches on mobile phones.

As a co-presenting broadcast sponsor, Vodafone will enable its subscribers to see 'ball-by-ball' live coverage of 49 matches of the event that begins from February 19 onwards.

The statement issued said that Live streaming of the matches on 'ESPN Mobile TV' can be availed on both 2G (GPRS enabled) and 3G handsets.

Vodafone will also launch an on-air advertising campaign around the World Cup soon.