"Vodafone Music is designed to perfectly fit the digital generation. It's simple, immediate and unique. This service offers a large selection of music genres with incredible personalization that enables our entire customer base to enjoy and discover new music for free at the touch of a button," Vodafone India chief commercial officer Vivek Mathur said in Mumbai.

This service offers a wide range of music content, which consumers can access on their WAP browsers or through an application. Vodafone Music, a platform is developed by Hungama Digital Media Entertainment, offers features like audio and video streaming and downloads, and an advanced search option.

The advance version of the service will also include features like cloud sync, radio, playlist sharing, predictive search.

(Agencies)