Incidentally, Hike is run by Kavin Mittal, son of telecom czar Sunil Mittal, and is a joint venture between Bharti Enterprises and Japan's Softbank Corp.
Bharti group also runs the country's top mobile operator Bharti Airtel, which incidentally has been very critical of those offering free voice-over-internet calls and other such services, known in the telecom parlance as 'Over The Top (OTT)' players.
"We believe that its not as big a threat as the market is making it out to be," Hike messenger founder and CEO Kavin Bharti Mittal said in an interview.
"We believe that even if, let's say voice minutes are cannibalised, if that happens, you are getting people to buy data packs, so you are opening up a brand new very fat revenue stream and to me thats a win win in long term," he said.
Hike has announced launch of free voice calling feature on its platform at a time when mobile operators are demanding that OTT players like Hike, WhatsApp, Line, Skype among others should be brought under regulation.
OTT players use VoIP, or Voice over Internet Protocol, to let their users make free calls. Telecom regulator, TRAI has begun a pre-consultation process regarding OTT players and is likely to come out with a draft paper soon.

Bharti Airtel recently proposed to charge extra for voice calls made over the Internet using applications like Skype, Viber and Hike, but it later dropped the plans following an outcry on social media.
Kavin said that globally also, where there are 4G networks and high-end 3G networks, people are still buying voice minutes.
"Talks of cannibalisation happened during messaging too and look where it has come, its not really has a big impact, so we believe that same thing will happen for voice," he added.