This tie-up will enable Vuclip viewers to enjoy family entertainment, including over 50 of Rajshri Entertainment's full-length films including ‘Maine Pyar Kiya’, ‘Vivah’, ‘Hum Saath Saath Hain’ as well as the banner's classic and popular music videos.

Consumers will have to go to on any mobile device to download the Vuclip App on Android or Vuclip App on Java.

"Music and movies are deeply ingrained in the Indian way of life. It's exciting to be able to bring high-quality blockbusters and classics to today's youth on the platform that they are most engaged on mobile," Arun Parkash, chief operating officer, Vuclip, said in a statement.

Rajshri Entertainment is led by Sooraj Barjatya, and the company's officials are delighted to make our full length films available to a global mobile audience on the go.

"We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen," said Inderpal Singh, general manager Content Alliances, Rajshri Entertainment Private Limited.

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