Under the rebranding process, the company is providing news updates through its mobile application, which will initially be made available in eight Indian languages besides English, Founder of the company Raju Vanapala said in a press conference.

"Way2 is a mobile application that brings to subscribers short summarised nuggets of news in local languages in a magazine style format in just 400 characters. Way2 will offer short news bytes in English, Hindi, Telugu, Marathi, Malayalam, Tamil, Bengali, Gujarati and Kannada.

"This, surely, is set to offer useful as well as a time saving experience of news reading to the subscribers anywhere and anytime," Raju cited.

Way2 will initially leverage Way2SMS's strong user base of 45 million, which on heydays saw a revolution in free and unlimited SMSing through its web application. Since mobile apps have turned into an order of the day across the world, Way2 intends to tap the section of news seekers realising fast and quick news bytes, he said.

Way2 has got over five million downloads organically and gets over 6,00,000 visitors a day, Raju added.

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