Here are some of the psychological ways to deal with intense cravings:

•    Think of a favourite activity: When a craving hits, imagine yourself engaging in a favourite activity. A study has found that replacing a donut in your mind with an image of a favourite activity like dancing, hiking or watching a movie and employing all your senses -- the shapes, sounds and colours associated with that activity -- may be an effective way to reduce the intensity of a craving.

•     Smell products with non-food odour: A 2012 study found that smelling jasmine (a non-food odour) reduced chocolate cravings, so this suggests that smelling something that doesn't remind you of, or is similar to, food may help you reduce cravings, at least for chocolate.

•     Chew gum: According to a research, chewing gum for at least 45 minutes promotes fullness and significantly suppressed hunger, appetite and cravings for snacks.

(Agencies)

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