The social experiment was conducted by a popular You Tube channel ‘Being Indian’, titled ‘The Roadside Ustaad’. The video shows Sonu singing some of his popular tracks which caught the attention of the passers-by.

According to ‘Being Indian’, the purpose of this experiment is to find out ‘how Indians react to beauty when it is just around the corner.’
After removing his costume, Nigam said, “It was a humbling experience. One man gave me Rs 12 after listening to my song. I have the rupee note framed now. I would like to meet him again and give back something.”


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