Apple started its operations in 1976. Now, the question is why after 40 long years Apple Inc has shifted its focus on Indian market, that too 5 years after Tim Cook took the charge as CEO in 2011?

Is it the changing world economy or Apple Inc’s own strategy that made it turn towards Indian Inc? The background of the question appears to be the fact that Apple Inc has reported the first-ever drop in iPhone sales since launching the smartphone in 2007 and enjoying the long streak of success in terms of revenue.

Why India?
iPhone sales dropped for the first time, slipping to 51.19 million in the recently ended quarter compared with 61.17 million for the same period a year ago. Apple shares plunged more than eight percent to USD 95.72 in after-market trades that followed release of the earning figures. In India, iPhone sales grew by 56 percent in the second quarter of the previous year.

These sales reports suggest that the tech giant is shifting its focus since Apple Inc is failing to meet its target in USA and European markets. The economies of two of the most lucrative tech markets, USA and Europe are on a slide. Europe’s GDP growth dipped by 1.3 percent in 2014 and the US economy expanded an annualized 0.5 percent on quarter in the first three months of 2016. The business picture also conveys that down slide in Western market is pushing big brands towards India.


Who is Tim Cook?
Sudden death of Steve Jobs on October 5, 2011 had put Apple Inc in a lurch, but his successor Tim Cook rose to the occasion and carried forward the outstanding legacy of success of the tech giant. Barring last quarter sales report, Apple Inc has so far enjoyed great success, especially in the mobile phone sector.

Born in Alabama, United States on November 1, 1960, Cook joined Apple in March 1998 as senior vice-president of Worldwide Operations. He was appointed the Chief Executive on August 24, 2011 after the death of Jobs. This was the period when economies of developing countries were recovering from the infamous recession (2007-09).

Tim graduated from Robertsdale High School. His father Donald was a shipyard worker and his mother Geraldine worked at a pharmacy. He earned a B.S. degree in Industrial Engineering from Auburn University in 1982, and his Master of Business Administration (MBA) from Duke University's Fuqua School of Business in 1988.

After graduation, Cook worked with IBM's personal computer business for 12 years. Later, he served as Chief Operating Officer of the computer reseller division of Intelligent Electronics.

Written by Raju Kumar/JPN

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