An ad which appeared online on the occasion of Lord Krishna’s birthday, spoofing Draupadi’s disrobing in the Mahabharata, was made by Scroll Droll.

The image mocking Hindu God, shows Lord Krishna ordering an extra-long sari from Myntra.com to protect the honour of Draupadi, while she is being disrobed.

Hours after the ad went public and #BycottMyntra started trolling, fashion site Myntra said “it wasn’t us.”

Myntra does not endorse it. We will be pursuing legal action against them for using our brand”

“This creative was done and posted by a third party without our knowledge or approval,” a Myntra spokesperson said.

“We will be pursuing legal action against them for using our brand.” The company tweeted.

Digital marketing agency, Scroll Droll published the creative without authorisation from Myntra.

Mytra was bought by Flipkart for $300 million in 2014.

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