The BJP appears confident which comes from the first ever grand alliance it managed to pull off in the state bringing onboard key local players like DMDK, MDMK, PMK and KMDK. AIADMK is contesting all 39 seats on its own while DMK has formed an alliance with smaller parties like IUML and VCK.

The BJP, which never had a strong presence in Tamil Nadu, be it organisational strength or support base, except in a few places such as Coimbatore and Kanyakumari districts, is now buoyant, counting on the alliance and its prime ministerial candidate's popularity to revive the golden memories of 1998.

The BJP clocked a mere 2.3 percent vote share when it contested 12 seats in the 2009 Lok Sabha polls all alone. Its present partner, DMDK, which too fought alone got 10.3 percent vote share. BJP's other allies now, the PMK and MDMK as part of the AIADMK combine secured 5.72 percent and 3.67 percent respectively in 2009 polls.

Will the 21.99 percent votes which the NDA allies together polled besides the votes of smaller allies like Kongunadu Makkal Desiya Katchi transfer as a whole to the saffron combine in the April 24 election is to be watched keenly?

BJP leader P Muralidhar Rao recently said ‘the votes will not just be additional but very significantly incremental’.

The BJP leaders expect that the ‘Modi magic’ would pull the youth and more importantly first time voters, who constitute a major chunk of the electorate.


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