New Delhi: Subrata Roy promoted Sahara Group’s foray into retail is not free from hurdles as a recent advertisement controversy doing the rounds is likely to bedim the company’s image in the retail-chain industry.

The Board of Control for Cricket in India (BCCI) is reportedly miffed with Sahara Group’s 30-second promotional ad that features players of the Indian cricket team, one digging a grave and another at a funeral. However the group has rubbished the reports and said that it has not received any correspondence from BCCI pertaining to the advertisement.

Q Shop begins operations

Christened Sahara Q Shop, the first phase of the business kicked-off on August 15 across the states of Rajasthan, Uttar Pradesh, Uttarakhand, Bihar and Jharkhand.

With an initial allocation of around Rs 3,000 crore for this business, the group aims at creating a niche in the retail sector, worth an estimated USD 450 billion at present. The Q

Shops would sell groceries and food items. The range comprising 1700 products will be distributed through direct-to-home mode.

At a recent press meet in the national capital the Chairperson of Sahara Group — Subrata Roy stated that this venture would provide employment to around 14,3000 people and is

expected to generate a revenue of Rs 15, 000 crore in the next 12-16 months.

The announcement comes at a time when the Indian retail market is reeling under cash crunch and grappling with the effects of Eurozone crisis. Several retail flagship

conglomerates are restructuring policies and implementing reforms to meet consumer demands.

But as they say that success isn’t the result of spontaneous combustion, experts feel that the kind of growth Sahara Group is aiming at is difficult to achieve in a small time-frame.


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