Facebook's mobile advertising revenue represented approximately 78 percent of advertising revenue for the third quarter of 2015 - up from 66 percent of advertising revenue in the third quarter of 2014, the California-based company said in a statement on Wednesday.

While the 11-year-old company registered 1.55 billion monthly active users (MAUs) - an increase of 14 percent year-over-year Mobile MAUs were 1.39 billion as of September 30 - an increase of 23 percent year-over-year.

Facebook's GAAP net income for the last three months, its real profit - was USD 896 million compared to USD 719 million last quarter. While capital expenditures for the third quarter of 2015 were USD 780 million, cash and cash equivalents and marketable securities were USD 15.83 billion at the end of the third quarter of 2015, the statement read.

The company has rolled out several aggressive features in last few months. If you use Facebook on iPhone, you can now read thousands of Instant Articles every day in your News Feed.

Instant Articles are simply articles already in your Facebook News Feed, made faster and richer. Users will see a lightning bolt on the top right corner of some stories shared in News Feed. The lightning bolt indicates it is an Instant Article. When you tap the story, it will load 10 times faster than a standard mobile web article, the company said in a statement.

"Instant Articles not only connect readers to stories faster; they also provide a richer reading experience than standard mobile web articles, with dynamic features that make the content more fluid, interactive and immersive," Facebook product manager Michael Reckhow said.

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